![]() ![]() It’s an oddly liberating, freeing feeling. In general, pungent odors make viewers nauseous, but here, the burning scent enhanced scenes of cars in flames, adding an extra layer of immediacy.ĭuring scenes when cars or planes are zipping through space, the overhead fans kick on, and it’s like you’re zooming down the highway with the wind in your hair. There are currently eight smells utilized by 4DXĭifferent floral scents and coffee are available, but during the Need for Speed presentation, the scents were relegated to burning rubber and gunpowder. Merlot, Foie Gras and the Quest to Save the Movies But watch out: that usually signals something ominous, such as a rumbling in the background or a car revving up. CJ merely makes suggestions and then works off the producers’ notes.) When the 4DX seat simply rumbles, the sensation is akin to sitting in one of those Brookstone massage chairs. (It’s worth noting: The film’s producers oversee the implementation of 4DX elements. We love rollercoasters because of their speed, not because we want them to rattle our brains until they’re purée - and Need for Speed in 4DX has a little too much brain-rattle for our taste. On the whole, being shaken isn’t very fun Julia Jacklin Evokes 'Shivers' in Shimmery Roland S. It’s not unlike a rollercoaster: Leaning into it is better than laying back. Eventually, we discovered that it was best to sit up straight and almost lean forward a little bit. 4DX, however, is incredibly disorienting if you sit that way - you feel at the mercy of the chair, which can go side to side, up and down, and forward and backward. Most viewers tend to lean back in their seats. ![]() You may have to relearn how to watch a movie You’re being kicked around and assaulted in sequences that were practically intolerable in two or three dimensions, much less “four.” However, as the film starts to pick up steam near the end as Paul competes in the dangerous De Leon race, the 4DX adds some adrenaline to the experience. Need for Speed is not a great movie per se, and the bad action scenes are incredibly irritating in 4DX. You can’t just let the movie happen to you the chair demands that you be engaged in an active way with what’s happening on the screen…. It’s not a kid in a projector room pushing everything’s synched with the data of the film, and so it’s much more tightly integrated.”ĤDX really forces an active viewer experienceĪfter viewing a fully 4DX-enhanced feature, we found ourselves feeling more tired but also more wound up than after a regular night out at the movies. Even the digitalization of films itself is partly what makes this possible because it’s so highly synchronized. But over time, moviegoing and moviemaking have changed so much. audience does have a slightly more puritan ethos: They want their movie the way they’ve always wanted their movie. Speaking in the 4DX offices, surrounded by posters for films like Divergent and Man of Steel that have screened in 4DX overseas, she says, “The U.S. Killoren recognizes that there’s skepticism in the States because of past theater gimmicks like Sensurround and Smell-O-Vision. The United States is CJ’s next big target: Plans are underway for the first American 4DX screen to open in the Regal Cinemas L.A. Now find your seat, sit back, relax and get ready to enjoy a movie experience like no other in the MX4D® Motion EFX Theatre.Since 2010, the Seoul-based CJ has been equipping theater auditoriums around the globe - from Brazil to Mexico to Ukraine - with its 4DX technology, which features seats that rock and roll in motion to the action on the screen, as well as offering smells, lighting effects and smoke. If you have any questions or concerns about this MX4D® Motion EFX Theatre, please contact theatre management staff before the movie begins. This experience may not be appropriate for people who may be pregnant, have heart, back, head, leg or neck conditions, or other physical limitations, or those that may have reactions to scents, fog, or strobe lighting effects.Please only 1 person per seat, no lap sitting allowed. ![]() You must be at least 40" tall and be able to sit and support yourself to enjoy this experience.If you need to get in or out of your seat, please exercise caution and care as your seat and the seats around you may be moving.Please remain seated with your feet on top of the footrest during the entire movie.Throughout the movie your seat will move with the action on the screen.Please be aware of the following regarding the motion and effects experience you are about to enjoy. This unique motion and special effects in the MX4D® Motion EFX Theatre experience immerses you into the on-screen action like never before. ![]()
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